The Jonas Brothers have joined Crumbl Cookie to make a tasty new cookie flavor!
On Monday, January 20, Crumbl Partner with the Jonas Brothers and Rob’s Backstage Caramel Popcorn.
Joe Jonas, 35, shared the news on Instagram Stories with a picture of the cookie. He wrote, “Yo! We made a cookie!” The cookie has a buttery base, creamy caramel frosting, melted caramel drizzle, and a topping of Rob’s Backstage Caramel Popcorn.
Where to Get the Special Cookie
The caramel popcorn cookie is available until January 25 or until sold out. Fans can buy it at all Crumbl locations in the United States, Canada, and Puerto Rico.
The Jonas Brothers in the Crumbl Kitchen
A fun video on Crumbl’s Instagram shows Joe Jonas with his brothers Kevin, 37, and Nick, 32. They joined the Crumbl kitchen to bake and decorate the new cookie.
A Crumbl employee showed a decorated cookie as an example. The brothers then decorated their own cookies.
Nick went first, using an icing tube carefully. Joe, full of energy, made it a fun challenge. He added popcorn in a playful “Salt Bae” style. Kevin took his time and impressed everyone with his careful decorating.
The caramel popcorn cookie comes in regular and mini sizes.
Crumbl’s Excitement About the Collaboration
Crumbl cofounder Sawyer Hemsley said he was excited about the partnership. He called it “a sweet new hit.” He said combining their cookies with Rob’s Backstage Popcorn and the Jonas Brothers is a perfect fit.
Harrison Fugman, cofounder of Rob’s Backstage Popcorn, was also happy. He said it’s exciting to see their popcorn turned into a Crumbl cookie.
Enter the Crumbl Giveaway
Crumbl announced a giveaway on Instagram for five winners.
Prizes include:
- A signed Jonas Brothers album
- Exclusive Jonas Brothers merchandise
- A Rob’s Popcorn merch bundle
- A Crumbl gift card
Fans can enter until Thursday, January 23, at 11:59 p.m. MT.
The Story Behind Rob’s Backstage Popcorn
Rob’s Backstage Popcorn has a special link to the Jonas Brothers. It was created by Rob Garbowsky, father of Greg Garbowsky, who used to be their guitarist and is still a close friend. Over time, the popcorn became their favorite snack and later turned into a successful business.
Rob’s Backstage Popcorn has worked with other stars like Priyanka Chopra Jonas and Kelly Clarkson to create new flavors.