Crumbl Cookies is a popular dessert shop known for its big, tasty cookies. It has now grown to over 1,100 stores in the United States, Canada, and Puerto Rico. Since starting in 2017, Crumbl has become a favorite for cookie lovers because of its creative recipes and focus on quality. This article looks at how Crumbl started, how it became so successful, and what it plans to do next.
The Beginnings of Crumbl Cookies
Crumbl Cookies was started by two cousins, Jason McGowan and Sawyer Hemsley, in Logan, Utah. They both loved baking and wanted to make the perfect cookie. In 2017, they opened their first store with just six cookie flavors that changed every week, so people always had something new to try.
The store had an open kitchen, so customers could see how the cookies were made. The smell of fresh cookies and the fun experience made many people come back again. Crumbl’s story is about family, new ideas, and working hard to make the best cookies.
Crumbl Cookies Expansion to Over 1,100 Locations
Crumbl Cookies started small but grew very fast. By 2020, during the COVID-19 pandemic, it already had 100 stores. The growth didn’t stop there by July 2021, it had 149 stores, and by the end of that year, more than 300. By July 2022, Crumbl had over 400 stores in 45 states.
As of 2025, Crumbl Cookies has more than 1,100 locations. This shows how popular it has become. The company’s success is also because of its smart franchise system and its ability to adjust to what people want especially during the pandemic. When people couldn’t eat inside stores, Crumbl focused on takeout and delivery so customers could still enjoy their cookies at home.
Crumbl’s Growth
| Year | Number of Locations | Key Developments |
|---|---|---|
| 2017 | 1 | First store opened in Logan, Utah |
| 2020 | 100 | Expansion during COVID-19 with takeout focus |
| 2021 | 300 | Rapid franchising across the U.S. |
| 2022 | 400 | Presence in 45 states |
| 2025 | 1,100+ | Expansion to Canada and Puerto Rico |
Secrets to Crumbl’s Success
Several factors contribute to Crumbl Cookies’ phenomenal growth, making it a standout in the dessert industry.
Unique and Rotating Flavors
Crumbl changes its cookie flavors every week, offering six different ones. This keeps things fun and new for customers. You can find everything from classic chocolate chip to unique flavors like cornbread or pink velvet. Because the menu changes often, people come back to try the new cookies. For example, one week they had a cheesecake cookie with Biscoff® pieces and a vanilla cupcake cookie with raspberry cream cheese frosting.
Social Media
Crumbl has used social media, especially TikTok and Instagram, to grow a huge fan base. By 2024, they had over 14 million followers. They use these platforms to show off their cookies, talk to customers, and share news about new flavors. Their cookies look great in photos, and the pink boxes are very popular online, which helps them get even more attention.
Franchise Model
Crumbl has grown very fast, opening over 1,100 stores. This is because they use a franchise system. They work with local business owners to open new shops quickly. These owners get help from Crumbl’s well-known name and successful way of doing business. This makes it a good chance for people who want to start their own store.
Community Engagement
Crumbl Cookies is more than a place to buy sweet treats. It brings people together. Many of its stores hold events, help with local fundraisers, and connect with customers through fun social media games and contests. This friendly and caring style helps people love the brand even more.
Recent Developments and Future Plans
In 2025, Crumbl Cookies continues its growth trajectory, with plans to open just under 100 new stores, primarily in the United States and a few in Canada. So far this year, the company has already opened 27 new locations in the U.S. and three in Canada, bringing the total to over 1,100. Some of the new locations opening this summer include:
- Poughkeepsie, New York
- Davison Township
- Homestead, Florida
- Cape Girardeau
- Midwest City, Oklahoma
- Hagerstown, Maryland
- Santa Fe, New Mexico
- Bowie, Maryland
- Tradition, Florida
- Cape Girardeau, Missouri
- Deerfield Beach, Florida
2025 New Store Openings
| Location | State/Country | Status |
|---|---|---|
| Tuscaloosa | Alabama | Opened |
| Moreno Valley | California | Opened |
| Upper Oakville | Ontario, Canada | Opened |
| Poughkeepsie | New York | Planned |
| Homestead | Florida | Planned |
FAQs
How Many Flavors Does Crumbl Offer Each Week?
Crumbl offers six different cookie flavors each week, which rotate to keep the menu fresh and exciting. This variety ensures that customers always have new options to explore.
Can I Order Crumbl Cookies for Delivery?
Yes, Crumbl Cookies offers delivery services through their website and mobile app, making it convenient for customers to enjoy their favorite cookies from the comfort of their homes.
Are Crumbl Cookies Available Internationally?
While Crumbl Cookies primarily operates in the United States, it has also expanded to Canada and Puerto Rico. As of 2025, there are plans for further international expansion, though specific details have not been announced.