This Valentine’s Day, Crumbl Cookies is capturing hearts with a sweet surprise limited-edition red packaging replacing its iconic pink boxes for the first time since the brand’s 2017 launch. Designed to celebrate love and innovation, the Crumbl Cookies Red Boxes for Valentine’s Day 2025 are more than just packaging; they’re a collectible experience paired with eight exclusive flavors, themed gifts, and a social media frenzy. Below, we explore every detail to help you savor this seasonal treat.
Why Red Instead of Pink?
For years, Crumbl’s pink boxes have symbolized its playful, modern identity. However, the 2025 Valentine’s Day campaign marks a bold departure. Co-founder Sawyer Hemsley explained the shift: “Crumbl pink is a key part of our brand. However, during a week so focused on love and gathering, we knew we wanted to do something special!”. The red boxes, adorned with a pink bow and heart motifs, reflect the holiday’s spirit while maintaining Crumbl’s signature flair.
Availability and Exclusivity
The red boxes launched on February 6, 2025, but orders can only be fulfilled between February 10–15 via preorders on the Crumbl app. Once supplies run out, the brand will revert to its classic pink packaging, making these boxes a rare collector’s item.
Valentine’s Day Menu
Crumbl’s 2025 Valentine’s lineup features returning favorites and new creations. Here’s a breakdown of the limited-time flavors available in red boxes:
| Flavor | Description |
|---|---|
| Chocolate Covered Strawberry | A chocolate cookie with a strawberry-filled center. |
| Molten Lava | Rich chocolate cookie with a gooey molten center. |
| Valentine’s M&M’s® Cookie | Sugar cookie packed with colorful Valentine’s M&M’s candies. |
| Strawberry Cake | Soft strawberry cookie topped with creamy frosting. |
| Classic Pink Sugar | Almond-frosted sugar cookie—a Crumbl staple. |
| Valentine Confetti | Festive sugar cookie with heart-shaped sprinkles. |
| Milk Chocolate Chip | Gooey, classic favorite with milk chocolate chunks. |
| Cookie Dough Bits | Bite-sized frozen cookie dough pieces (exclusive to some locations). |
Note: Flavors may vary slightly by location. Check the Crumbl app for real-time updates.
How to Secure Your Crumbl Red Box
Preorder via the Crumbl App
To avoid missing out, preorders opened on February 6, 2025, through the Crumbl app. Customers can schedule pickup or delivery between February 10–15. Pro tip: Order early, as weekly specials often sell out.
Gift Options and Add-Ons
Enhance your red box with:
- Valentine’s Day stickers: Adorable designs for cookie lovers.
- Themed gift cards: Perfect for last-minute surprises.
Marketing Magic: Why the Red Box Strategy Works
Leveraging Scarcity and Social Media
Crumbl’s limited-edition strategy taps into FOMO (fear of missing out), encouraging fans to share unboxing videos on TikTok and Instagram. The red boxes’ visual appeal aligns with the brand’s social media-driven growth, which boasts 7 million TikTok followers.
Seasonal Storytelling
By tying the red boxes to Valentine’s Day, Crumbl strengthens emotional connections. The packaging isn’t just functional—it’s a storytelling tool that celebrates love and community.
FAQs
How long will the red boxes be available?
The red boxes are available from February 10–15, 2025, or until supplies run out. Preorders began on February 6.
Will Crumbl permanently switch to red boxes?
No. After Valentine’s Day, the brand will revert to its iconic pink packaging.
Are the Valentine’s flavors available in regular packaging?
No, he eight specialty flavors are exclusive to the red boxes during the promotional period.
Conclusion
The Crumbl Cookies Red Boxes for Valentine’s Day 2025 blend innovation with tradition, offering a memorable gifting experience. From the collectible packaging to the decadent flavors, this limited-time release is a testament to Crumbl’s ability to create buzz while staying true to its roots. Whether you’re treating yourself or a loved one, don’t miss this sweet celebration preorder your box before they’re gone!